ERforME Blog

We believe in Clarifying “Who Your Target Market(s) Are”

January 19, 2010 at 3:59 pm Leave a comment

You can never sell Tennis  ball to a Golfer. Why? Because Tennis doesn’t interest him. But if you sell a Golf Ball or even a Golf Set to a Golfer, you may have a probability that you could make that sale.

That’s exactly the reason why there’s no such thing as “one size fits all” too.

My point here is, in order for you to not waste your money on marketing. Focus on hitting your target market. But how will you focus on hitting your target market if you haven’t identified “WHO” your target market(s) are. If you haven’t identified their demographic and their psychographic.

Seriously, everytime I hear a “REal Estate Guru” says, “All of you can benefit from this talk. Whether you are a working mom, starting a new business, anybody. Come to our webinar on learning Real Estate because you will learn a lot. It’s all going to be packed with information.”

Well, yeah, it may be interested to someone who hasn’t been burnt in real estate yet. But for a working mom who wants to have a part-time job as a  medical transcriptionist, this topic webinar would be boring, uninformative and waste of her time.

Therefore, we as the business owners should define WHO our target market(s). This way, we won’t waste our time, money and effort reaching the big group of people when you can just spend a limited amount of money to really focus on hitting your SPECIFIC TARGET MARKET.

Frustrations on not getting ROI (Return on Income) will also going to be minimized.

Gina

Entry filed under: Uncategorized. Tags: clarifying your target market, market segment, Marketing, marketing to women, target market.